Understanding the Customer Personality Types

Being able to adapt to the different ‘types’ of customers is vital to be successful in servicing customers. In this video discover the ‘4 Personality Types’ and exactly what to do to get each of them onside.


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Step 1 of RTS – Meet, Greet and Build Rapport (Part 1)

Getting the customer onside, breaking any resistance they may have and forming a connection with them, is often vital to being able to go through the Road to a Sale and ultimately sell a vehicle. This video is the first step in achieving all of the above.


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Step 1 of RTS (Part 2) – Overcoming Buyers Resistance

So many sales are lost within the first few minutes because of the buyers resistance. In this video we discuss the different types of resistance and how to overcome them to allow you to do your job properly


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Step 2 of RTS (Part 1) – Qualifying

The average sales person doesn’t qualify his or her customers well, which leads to all sorts of issues including lost sales and income. In ‘Qualifying Part 1’ you will discover the power in asking good questions to determine the customers needs, wants, escape roots and motivations for buying..


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Step 2 of RTS – Qualifying (Part 2)

In this video discover the art of asking good, quality questions. Once you master this skill it will make your job both easier and more profitable for you


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Step 3 of RTS – Walk, Drive Apprasial and Introduction to Your Manager

This step can often make or break a sale as customers want more for their trade in than what dealerships often offer. In this video we give you proven strategies to create a more realsitic expection in the customers mind, gain their trust and ulitmately sell you more cars


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Step 4 of RTS – Selecting a Vehicle, Demonstration Drive and Introduce/Showcase Service (Part 1)

People often buy large ticket items emotionally and justify the purchase logically (the money.) In this video discover the key components of how to do a great presentation that leaves the customer wanting to buy from you!


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Step 4 of RTS – 6 Position Sell

Watch a sales person conduct a good 6 position sell and notice how he differentiates the car he’s presenting from others. and also, as the presentation progresses, how much he gets the customers involved. Remember the – Ask, Tell, Show, Do? See it in practice in this video


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Step 4 of RTS – Test Drive

In this video we share with you how to do a great test drive and even set up the write up stage. There’s plenty of good to do’s in here, along with some must do’s. Also discover how to get the customer emotionally involved in the sale and saying ‘Yes’ to your trial close questions!


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Write Up and Re-Cap

Putting the customer on paper is a major part of how many cars you will sell each month. Discover the art of how to do this step properly and eliminate any fear or pressure that this step can often bring.


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Step 6 of RTS – Closing

The first 5 step of RTS done well, make the closing step much easier. However, you still need to ask 3-4 times for the order, to make lots of sales. In this video we show you exactly how to be a great closer and how to smash your sales targets consistently.


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Step 7 of RTS – Introducing Your Business Manager

Business managers can help close deals for you and with their range of products can also keep good gross in the vehicle. In this video discover how to introduce them properly, to maximise your chances of getting the sale!


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The Psychology of selling – 4 Buyer Types

Being able to adapt to the different ‘types’ of customers is vital to be successful in selling. In this video discover the ‘4 Buyer Types’ and exactly what to do to get each of them onside.


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Intro to RTS (Part 2) Psychology of Selling – 4 Buyer Types

Being able to adapt to the different ‘types’ of customers is vital to be successful in selling cars. In this video discover the ‘4 Buyer Types’ and exactly what to do to get each of them onside, so you can sell them a vehicle.


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Road to a Sale (RTS) Intro (Part 1)

If you are brand new in the industry, have been selling a little while or have sold for years. this video gives you an introduction to the most successful selling system in the motor trade. Discover fresh new strategies and insights, plus tried and tested processes.


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F&I Road to a Sale – Intro (Part 1)

The ‘F&I Road to a sale’ has been specifically designed to give Business Managers the best opportunity to sell finance products to customers. Using the latest NLP techniques and psychological profiling understanding the new ultra informed customer as well as tried and tested methods. Make sure you grab a pen and notepad and enjoy!


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F&I Road to a Sale – Opening Statement

By the time the customer sits down in your office, they have usually had enough and all they want to do is pay the deposit and get out! The opening statement is designed to give Business Managers the best opportunity to give a detailed presentation and engage the customer in the finance process. Use the word track with every customer and see the difference it will make.


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Humour Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Handshake Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Handover Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Extra Info Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Empathy Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Emotion Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Doubt Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Demonstration Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Customer Care Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Courtship Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Cost Per Week Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Cost of Ownership Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Conditional Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Concession Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Compliment Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Calculator Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Bracket Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Bonus Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Best Time Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Balance Sheet Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Ask the Manager Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Artisan Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Alternative Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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Affordable Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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123 Close

The ‘One Minute Close’ is a fantastic series of effective closing strategies. Each video contains the strategy, examples and how it works, all in one minute! These are designed to move fast, engage and deliver amazing content, so strap yourself in and enjoy the ride!


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The A-Z of Successful Sales People (Part 1)

Uncovering what the very best sales people do is an easy way to improve your own results and help create consistency each month. The A-Z of Successful Sales People video series does exactly that and will give you the fundamentals to be a success in your own right.


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A-Z of Successful Sales People (Part 2)

Here’s the 2nd part of this excellent video series.


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A-Z of Successful Selling (Part 3)

Included in this video is a fantastic strategy for educating your customers on why their car is worth what it is and how to get more of them accepting the evaluation you give them. This means more sales for you! There’s also plenty more included, so make sure you watch this more than once


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A-Z of Successful Selling (Part 5)

In this 5th instalment you will learn 3 key needs assessment questions that will form the basis for giving a targeted presentation. Learn how to get objections out using a great strategy and simple but effective positive strokes to maximise your rapport with the customer. Your going to want to watch this again and again.


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A-Z of Successful Selling (Part 6)

In this video we discover two key principles to successful relationship selling and how sales people can utilise these skills to build trust with the customer and help achieve high CSI scores. Also included are the fundamentals to creating a great impression. This is a must watch for everybody who has the will to succeed.


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A-Z of Successful Selling (Part 7)

In this video you will see how to guide the customer through the RTS and take control of the process. You will also discover how to create the WOW factor on the test drive and ensure the customer is emotionally involved. Also included, key tips to under value the customers trade-in. Take control, sell more cars and increase gross! Welcome to the holy trinity of car sales.


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A-Z of Successful Selling (Part 8)

In this last video in the A-Z series learn how to master the speed of the process, create win/win scenarios and be effective at self reflection. Also we look at why we do what we do, and why we should celebrate in our own and others success.


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How to be a Sales Gun on The Phone (Part 2)

If you are good on the phone then you’ll sell a lot of cars, period. In this video discover how to increase your appointment rates, get customers back into your dealership and leave a great lasting impression + much more..


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How to be a Sales Gun on The Phone (Part 3)

The final video in this excellent, 3 part series shares with you how to ‘Create Urgency,’ over the phone. ‘Overcome the Best Price Shopper,’ Obtain Finance Referrals and How to Get a Credit Card Deposit’ all over the phone. It’s priceless information that will put money into your pocket. Watch it NOW!


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Keys to Create Consistent Sales Results in all of Your Profit Centres

After speaking with several Dealer Principals, they each shared the same frustration that some of their sales people were really strong in one or more areas but were often quite weak in another. For example, you might sell a lot of cars but for not much gross profit, or if you’ve got both of those handled maybe your after market, warranties or finance isn’t the best. This video addresses these issues and gives you the tools to create consistency across the board and more importantly put more money in your back pocket.


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Selling With Value not Price (Part 1)

Too often sales people aren’t earning what they could be. By building value into themselves, their products and the company that they work for your income will increase. This 5 part video series shows you how to do exactly that most of your prospects don’t want or need to shop you.


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Selling With Value not Price (Part 2)

Too often sales people aren’t earning what they could be. By building value into themselves, their products and the company that they work for your income will increase. This 5 part video series shows you how to do exactly that most of your prospects don’t want or need to shop you.


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Selling With Value Not Price (Part 3)

Too often sales people aren’t earning what they could be. By building value into themselves, their products and the company that they work for your income will increase. This 5 part video series shows you how to do exactly that most of your prospects don’t want or need to shop you.


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Selling With Value Not Price (Part 4)

Too often sales people aren’t earning what they could be. By building value into themselves, their products and the company that they work for your income will increase. This 5 part video series shows you how to do exactly that most of your prospects don’t want or need to shop you.


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Selling With Value Not Price (Part 5)

Too often sales people aren’t earning what they could be. By building value into themselves, their products and the company that they work for your income will increase. This 5 part video series shows you how to do exactly that most of your prospects don’t want or need to shop you.


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Time Mastery

What do you actually spend your time on and are you maximising the time you have available? In this series learn the art of time mastery and discover the secret to an organised and focussed life. Don’t forget to download the awesome tools in the resource centre!


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Time Mastery Part 2

In this series learn the art of time mastery and discover the secret to an organised and focused life. Don’t forget to download the awesome tools in the resource centre!


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Time Mastery (Part 3)

What do you actually spend your time on and are you maximising the time you have available? In this series learn the art of time mastery and discover the secret to an organised and focussed life. Don’t forget to download the awesome tools in the resource centre!


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Time Mastery (Part 4)

If you want to be successful in your career, one of the key areas to master is effective time management. We seem to be asked to do more and more in our work environment, and are often expected to achieve even better results. In this video series, discover the secrets of time mastery and how it can help you make you much more productive every single day. Simply log in to your members area by clicking the link below.


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Time Mastery Part 5

If you want to be successful in your career, one of the key areas to master is effective time management. We seem to be asked to do more and more in our work environment, and are often expected to achieve even better results. In this video series, discover the secrets of time mastery and how it can help you make you much more productive every single day. Simply log in to your members area by clicking the link below


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Time Mastery Part 6

If you want to be successful in your career, one of the key areas to master is effective time management. We seem to be asked to do more and more in our work environment, and are often expected to achieve even better results. In this video series, discover the secrets of time mastery and how it can help you by making you much more productive every single day.


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Time Mastery Part 7

If you want to be successful in your career, one of the key areas to master is effective time management. We seem to be asked to do more and more in our work environment, and are often expected to achieve even better results. In this video series, discover the secrets of time mastery and how it can help you by making you much more productive every single day.


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Sales Managers Checklist (Part 1)

In this video Adrian goes through and explains each point of the Sales Managers Checklist. This is for any sales manager in the industry who truly wants to excel.


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Time Mastery – For Service

Part 1 of 2 on what time actually is and how to get organised and maximise how you spend it.


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How to be a Sales Gun Over the Phone – For Service (Part1)

The reality is that most service advisors and parts interpreters could improve dramatically over the phone but often don’t know how to.. In this video, we show you simple yet effective techniques that produce outstanding results.. Imagine for a moment that you or your team are maximising the up-selling opportunities. What difference would this make to your income? Don’t put it off.. Watch it now!


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How to be a Sales Gun Over the Phone – For Service (Part 2)

Watch the second part of this excellent video.


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Up Selling for Service & Parts

This video explores the the benefits for ‘up selling’ and shows how this can benefit the customer as well. Learn the principles of ‘up selling’ and what difference it could make to your annual salary. Grab a pen and paper before you start and take lots of notes. The more you learn, the more you earn!


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Customer 2.0 (Part 1)

Not being able to adapt to the new generation of customer will result in lost sales, profits and future repeat business. In this video we show you how to get customer 2.0 onside and influence them to buy from you.


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Talking Automotive

Adrian Law, Andrew Keating, and Simon Price openly discuss some key factors required to be successful in sales in the Automotive industry.


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Talking Automotive (Part 1)

Adrian Law, Andrew Keating, and Simon Price discuss & share key learnings through their own journey within the motor trade, which is over 40 years combined experience. Andrew shares what made him succeed in a short time and how he quickly became number one in the country for sales and customer satisfaction, for his manufacturer.


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Talking Automotive (Part 2)

Simon Price shares how he was able to obtain 60% of his sales from repeat and referral business, and how he had to overcome a big limitation to achieve such a fantastic result.


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Talking Automotive (Part 3)

In this video, the conversation steers towards helping you maintain gross in a vehicle, and what the key step to making this happen is. By following the key learnings in this video, It will also help improve your overall sales.


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Talking Automotive (Part 4)

In this short video, we discuss how the industry has changed, how you need to adapt, and what tools can help you.


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Talking Automotive (Part 5)

Finance is the topic in this session and the Automotive Stars team shares what some of their clients have done to increase penetration since the new regulations came in.


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Talking Automotive (Part 6)

In this video, the guys introduce the importance of Body Language in selling, which includes when you are speaking on the phone.


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Talking Automotive (Part 7)

What do you do when you’ve got two people in front of you, and one is engaged and the other one isn’t? This video addresses that through the power of body language.


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Talking Automotive (Part 8)

What do you do when your customer is ‘Eddie the Expert?’ In this video, we show you one way to get ‘Eddie’ engaged.


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Talking Automotive (Part 9)

In this video, you’ll get some great insights to keep your mind in the right place for selling.


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Talking Automotive (Part 10)

In this video, our experts talk about the power of tonality


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Talking Automotive (Part 11)

In this video, the guys discuss an essential ingredient to be successful in sales, and also what can happen when you don’t have it.


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Phone Enquiry Process – Best Price Shopper (Intermediate Level)

If you want to be able to not only handle but take control of the ‘Best Price’ shopper, listen to this audio. By applying what you’ll learn, you will be able still get the customer onside and in most cases appoint them to come in to see you.


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Phone Enquiry Process – Difficult (Advanced Level)

More and more customers know what they want when they call you; and unless you are skilled in being able to overcome their price requests & objections, you will lose sales. Apply what you’ll learn listening to this phone call and be able to handle the most difficult of people. Who knows you may even get a credit card deposit over the phone…


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How to Meet, Greet and Build Rapport

A great template to make sure that you doing everything possible to get the customer on side and break any resistance that they may have


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How to Qualify Well

A great little template that makes it easier for you to qualify your customer wells, understand what is most important to them and why. Plus increase the chances of you selling more vehicles. Remember the first 2 steps of RTS is where most sales people fall down. Following this template makes sure that you are well above most people.


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How to do an Effective Walk, Drive Appraisal

Doing this step well is critical to the success of your Road to a Sale process. In this template, discover the art of getting the customer to ‘de-value’ their trade-in and how to create even more rapport to help you set up the sale


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14 Power Negotiation Tactics

Learning the art of negotiating will transform not only your sales but how much gross you make in each deal. These 14 negotiation tactics are proven skills in the motor trade. Learn them, use them and reap the rewards!


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Incoming Phone Enquiry Sheet
Use this check-sheet whenever you take an incoming/internet call to maximise your chances of getting an appointment. This is not a script but more of a reminder of what you need to do and there are some great word-tracks to increase your appointment rate

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F&I Word Tracks – Opening Statement

By the time the customer sits down in your office, they have usually had enough and all they want to do is pay the deposit and get out!

The opening statement is designed to give Business Managers the best opportunity to give a detailed presentation and engage the customer in the finance process. Use the word track with every customer and see the difference it will make.


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How to Effectively Introduce Your Managers

This template gives you the exact information that your manager requires to help you sell the car to each customer. No need to think when you have this document at your finger tips!


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7 Steps to Road to a Sale

Without a plan, structured process and your ability to add your personality to the mix, you will struggle to sell lots of vehicles. This template gives you the science of the 7 step Road to a Sale that we follow. Yours may be slightly different but in essence it will be the same. Learn it, use it and don’t take short cuts. It doesn’t work. However, adding your personality and energy to these 7 steps, is a sure fire way to success in the motor industry


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How to do a Great Demonstration Drive and Introduce Service

People often emotionally and justify logically. The test drive is the best time, bar none to engage the customers senses; as they can see, hear, feel and even smell the car! This template gives you excellent tips on how to deliver a powerful test drive to get the customer emotionally involved and also the benefits of introducing your service department on the Road to a Sale


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Contact Us

If you have any questions at all please contact us at

Automotive Stars
Suite 3 G,
135 Macquarie Street,
Sydney, NSW 2000

Support@AutomotiveStars.com.au